I have been an entrepreneur for over 30 years now. I never get tired of saying that because it is a remarkable feat. Just think for more than three decades, I have been blessed and privileged to follow my dreams and passion in making a living for myself and my family. I have not always been as structured and organized as most people think, especially my clients. It is easy to be structured and organized when you have a system.
For the first 15 years, I was blessed to work with other entrepreneurs whose business and skills complemented what I was offering. I was the most successful when others marketed my computer training and programming expertise and services. I just had to show up. But then, I found I had a burning passion for doing something other than write code or drive 30 miles to train a classroom of people forced to learn the software package. Otherwise, they could not keep their jobs. Everything at that time was moving from mainframe computer to desktop. There is nothing harder than to teach adults who do not want to be taught. I stood over one woman who refused to touch the keyboard and taught using her computer as the training tool. She was a VP in HR and did not type.
Thank God, I had my passion, the love of writing and storytelling. I founded my publishing company, Gladstone Publishing Services in 1998. From that point on, until today, I have enjoyed living and working in the sweet spot. I love to write, and I love helping first-time and aspiring writers get their books in print. Until recently that was as far as I was willing and able to take them.
Until recently, marketing was not in my “wheelhouse” so I could only help my clients write, edit and finally get their book in print. My experience over the last two months investigating companies who teach social media marketing has led me to The 4 Percent Group. Through my association with them, I was able to the attend a marketing mastermind training session and three-day seminar in Phoenix.
A new internet company is launching a new online school that is not all hype, but will teach substance with usable content. I was blessed to sit through multiple audit sessions and learned Social Media tools to help me move my business to the next level up. I’ve opened my first operational online store “The Pearline Oyster Shopping Mall”. It took me three days to step through the process. I had attempted to do online sales through various sites but even with my programming skills was confused.
As a solopreneur, I also need to set doable action steps that will lead to attracting new clients and customers for my products and services. Since returning from Phoenix, I have begun a daily Morning Inspiration live feed on Facebook.
Don’t Miss Your Target
S.T.E.A.M. method of taking control of your work day gives you the tools to stay focused and work consistently without wasting time and energy following weak sales and marketing practices. I also learned there is a difference between Sales and Marketing.
We always say, “Sales and Marketing.” But what we do not realize, sales does not come before marketing. As inexperienced entrepreneurs, we put all of our energy in the sales of the product or service. It is in the marketing where we build relationships with our targeted audience.
If you would learn more about how S.T.E.A.M. can be applied to your personal social media business, comment below and I will work with you, at no charge. What I learned about S.T.E.A.M. I received freely, and I gladly pass it on to you freely. In fact, our instructor challenged us to pass it on. I gave this information to a wonder woman I sat next to on my flight home. She was resistant to being on the internet but recognized its value for business.
I also ask you to please share this article with others who are new or struggling to find their way on social media. Learn how to build your personal traffic and followers, and not spend dollars chasing rabbits or shiny objects.