What Makes Things Go Viral @ Transformation Station

Cultivating Ideas through Your Inner Confidence

Listening to a TED presentation this morning really blessed me. The category was “What Makes Things Go Viral”.

What catches your interest as you scroll through your Facebook, Twitter and Instagram post?

This TED presentation tackles that subject. Rather than write an essay on this video, I present it to you to experience first hand. The new term presented is “Cultural Cartography”.

 

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Hearing Aid Bling @ Transformation Station

Transforming Lives through Creative Inner Confidence

Meet Suzannah Parker, the creator of Purple Cat Hearing Charms. Yes, hearing charms. When I read Suzannah’s post in The Entrepreneur Syndicates’ Facebook Group, and saw her products, I had to reach out to find out more about her, and them. You see, when my brother was born, he was born with a hearing defect. I witnessed how he had to learn to wear hearing aids even before he could walk. I witnessed people staring at him. I witnessed children making fun of him and pointing at his ears. Yes, he had to wear two. When I saw the Purple Cat Hearing Charms, my heart leaped and my eyes teared with joy.

This week I called Suzannah to find out more about her and her daughter.

Suzannah’s daughter was born with a hearing deficiency. As an infant she failed various infant screening test. When she was three, the audiologist recommended she be fitted with two hearing aid, just like my brother. Sadly, because of the fear of how her daughter would be judged by the society we live in, she feared how her daughter would be treated. First, she thought about getting her ears pierced. This was a natural solution because her daughter loved to play with Suzannah’s pierced earrings. But, then she developed the idea to create hearing aid earring charms for children, and eventually for adults. The birth of Purple Cat Hearing Charms was born. She even designed hearing aid charms for boys.

The price, of the Purple Cat Hearing Charms, is kept low and reasonable because the cost of hearing aids can be as much as $3,000. Many families do not have the funds, and insurance in most cases do not cover hearing aids. Ironically, insurance will cover eye glasses.

Suzannah lives in Colorado with her family and her charms are currently sold on Etsy. Her daughter is now 5 years old and a cross between a ‘girly-girl’ and tom-boy who loves her older brother. When asked about hearing aids, Suzannah explains, “They are glasses for your ears.” Yes, hearing aids helps your ears to hear, just as glasses help your eyes to see.

 

Are you ready to Bling your hearing aid? Click here and visit Purple Cat Hearing Aid Charms.

 

 

 

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