Friday Night Road Trips

Advice From One Smart Lady

I remember Fridays when I was very young waiting impatiently for my Dad to come home from work. As I look back I marvel at my father’s stamina. We lived in the Germantown section of Philadelphia. He worked in North Wales, PA which was a little over 15 miles by car. Each day he drove 30 miles or more back and forth to his job. On Friday’s he drove home and loaded the car with my mother, my four siblings and myself, and retraced his route partially to take us to our grandfather’s store to do the grocery marketing.
I am absolutely floored by my father’s dedication to us. Remember he drove 30 miles that day back and forth from work. He then retraced a little over 13 miles of that trip to get to our grandparent’s home in Penllyn, PA. The blessing was our grandmother always had a meal waiting for us.
For me, the highlight of that trip was walking into my grandfather’s store, “Wilson’s Grocery Market”. It was a stucco and brick building at the end of their backyard.
In Front of Papa's Store - Wilson's Grocery Market

Aunts Ruby and Sissy (Grace) Wilson with my brother Eddie (Avon) and me the future One Smart Lady

I now realize it was there I received my baptism to be an entrepreneur. During the 50s and early 60s, people did not many supermarkets to choose from. They shopped in their neighborhoods at small family stores. The shelves were always fully stocked, waiting for the customers to come. I now understand the feeling as I built my store online, and now each day wait for my customers to come.
Unlike most online merchants, I have experienced the joy and pride of the waiting period. I enjoy the time I spend tweaking and looking for new products to add to my online shopping mall. Sales come in as people need what I sell. I understand that, and I have built the Pearline Shopping Mall with a strong foundation to withstand the wait.
There are preparations to make if you are looking to build your store online. If you have been watching the explosive growth of Amazon, eBay, Etsy, and Shopify, you must accept the reality, it is about “eCommerce”. I remember there was a movie “The Graduate” where the insider stressed “One word, Plastics”. Indeed he was right. Look at our world today, overwhelmed with plastic products.
I highly recommend you join me in learning how to bring your product and/or services offline and jump in with both feet and join the eCommerce wave. I have been actively and purposely learning eCommerce and Social Media Marketing from an awesome group of experts. Over the past ten years, I have mastered the art of blogging. I am now learning how to merge what I love, writing with my eCommerce ventures.
One of the questions I am sure to be asked, “What does this have to do with writing and publishing a book?” My answer, “Once your book is published, you have to market, advertise and sell it. Your book is now a product. You may also have a workshop or speech presentation attached to this book. You must learn about marketing funnels, autoresponders, and other tools.”
If you have any questions, please list them in the comments below so my answers will help others who may have the same question.

Step Into Your Dream

Advice From One Smart Lady

Dreams can come true. What is it that you want to achieve?


  • Visualize it.
  • Dream About it.
  • Write about it.
  • Seek out people who are successfully doing what you want to do.
  • Build up a community of individuals who complement your talents and skills.
  • Develop programs that will help others grow their dreams.

Just Do It!

Take Massive Action!

Get It Done!



Get An Accountable Partner

Advice From One Smart Lady



Definition of accountability. : the quality or state of being accountable; especially: an obligation or willingness to accept responsibility or to account for one’s actions.

You should not work alone in a vacuum. It is draining and a waste of time and energy. You need someone who understands and shares your vision. It is important that this someone does not steer you off course with their opinions and insights they may have about your vision. Constructive criticism is important to keep you on track, just beware of criticism that destroys your passion and momentum. An accountability partner’s purpose is to ensure you do what you say you are going to do each and every day or as often as you schedule the time to meet.

Accountability partner(s) can be other entrepreneurs who complement your products and services. You work together to achieve the same vision; setting down different business tracks to follow. In 1992, I joined forces with two gentlemen, Ted Morse of HR Management Group (Blue Bell, PA) and Stan Poduch a Human Resources Professional (Scranton, PA), when I was living and working out of my apartment in Voorhees, NJ. The three of us were independent product consultants for Abra Software, and we met in Florida at an annual conference. Ted was a consummate salesman and Stan’s passion was teaching. I brought my technical skills to the table. I installed the human resource and payroll software and wrote computer code to connect their legacy (older) systems to the new personal computer-based software system. We were very successful. We worked as a team, growing each area of interest. I was paid as an independent contractor allowing me the freedom to do business elsewhere. Eventually, we went our separate ways, and I concentrated putting more time in building my publishing business.

I am blessed to have an accountability partner for both business, and personal life. Working from home takes two different support systems. If you are wise, you would do the same, make sure someone who wants only the best for you and your passionate pursuits is there to make sure you get the rest that you need. You eat and exercise. Balancing your time between the hours you work, and the personal time you take for yourself is a topic for another day.

Remember: “Accountability Breeds Response-ability” Steven Covey.

For your convenience, here is the link that goes with the picture.





S.A.V.E. 30 Day Challenge

Advice From One Smart Lady

Are you ready for a challenge? Challenging yourself is the best way to break old unproductive habits, and create new habits which on a daily basis help you move toward achieving the goals you set down for yourself. Remember incorporate the S.T.E.A.M. method of marketing and you will build a targeted following who will eventually buy your products and services.

Here is a 30-Day Challenge called S.A.V.E.R.S., and it is a lifesaving personal development tool. For 30 days, I challenge you to commit yourself to the following:

  1. Find an accountability partner who you can share your daily activities and achievements.
  2. S- Silence
    • Find a quiet place and set time to be still. I do my morning devotions in my office. I have a bay window where I can gaze out and watch the morning come to life as I write out my morning prayers and thoughts.
  3. A-Affirmations
    • Through my morning devotions, I practice affirming who I am and what I am doing and what the Lord is doing in my life to guide me through each decision that I make. I affirm my faith in the path He has defined for me and affirmed. I am committed to staying on that path.
  4. V-Visualization
    • Through my morning devotions, I practice visualization of how I see activities unfolding. Of course, I am in a state of prayer believing and having faith that my vision is guided by the Holy Spirit.
    • Visualizing our visions help stimulate the growth of our mind. The following article, from the HBCU Careers Forum – Having A Vision The Essence of Life and Success, is more detailed in telling why we should have visions.
    • In today’s world,  we are constantly bombarded by the news daily with so many things that really don’t  stimulate the true growth of the mind but instead deter you from having a solid sense of hope and success.  A vision is essential to having a more positive outcome and is vital to success. Learning new things is great for the brain and will create new pathways of thought and focus. When centered and applied properly,  a vision will allow one to gain new insights and abilities to create not only a new way of life but also a new world around them. A vision is a picture or an idea one may have in the mind for self, business or any other future endeavor.  Clarity of that vision helps one to pursue dreams, achieve goals and produce a more successful and prosperous outcome. A vision that is clear will open the mind to endless possibilities and unlimited points of the future.   Having a vision is one of the most important factors in the path of one’s success in life. You feel much more valuable as a person when you set and achieve visions and goals. When visions and goals are set and defined, the value of the person is increased exponentially.The Bible, in Proverbs 29:18, says,” Where there is no vision, the people perish: but he that keepeth the law, happy is he.” (Read More)
  5. E – Exercise
    • Need I say more. Everywhere you look, there are articles and videos about the importance of
      My first 5K Walk in 2015.

      My first 5K Walk in 2015.

      exercise. Just walking 30 minutes a day is more beneficial than eating and leading a sedentary life.  I joined a local group (Girl Trek – Delaware Sole Sisters) who are unbelievably dedicated to getting their exercise in. They are 15 to 20 years younger, and I do not participate in all of the events. I am looking for Brazenly Bold Third Agers such as myself to be accountability exercise partners.

  6. R – Reading
    • Set a timer and read 15 – 20 minutes every day. “Leaders are Readers.” You are never too old. If you have limited sight, get the audio version of books and listen to them.
  7. S – Scribing
    • “Just Write” and don’t worry about grammar and structure. Write out what is on your mind. What are you hoping for? What disappoints you? How can you get around stumbling blocks and circumstance which would normally stop you in your tracks. Keep a journal which can be used as content for fiction and non-fiction.
    • I kept a journal after my late husband, Donald, passed away from cancer in 2003, I took my journal note, poems and letters I wrote and published them a book titled,  “Joy Comes Through the Mourning.” Writing is the best medicine anyone could have prescribed anyone going through the grieving process. In 2015, I published a book entitled, “Isaiah’s Gift of Hope” by Crystal Cambisaca. Remember grieving does not only mean death. We grieve when we lose people, places, and things.
    • The important thing to remember is to “Just Write.” Your journey can become your biography or content for fiction, and your notes can capture the detailed activity and help you define the outline for your book.

Committing yourself to a 30-Day Challenge is hard work. I am in the final days of my 90-Day Challenge and I can see the transformation of my attitude and my lack of fear of facing actions that would have been very uncomfortable for me to confront. To succeed you must take measurable action. Start your transformation today.

I look forward to continuing the conversation with you. Send me an email, comment below or follow me on Facebook. I am building a library of my video feed under my personal page: One Smart Lady. Visit me there and click on the LIKE button so you can receive notifications when I post something new.





Gamify Your Life

Advice from One Smart Lady

Deborah with Chris Record

Deborah with Chris Record

Chris Record presented knowledge he learned from disciplining himself to read each and every day. He does not profess to be a genius, but he is. He has a ninth grade education, and today is about to launch the first standardized and certified online college. He presented a new way to build a productive daily life, Gamify. He suggests that we not focus on the struggles we go through each day attempting to build our businesses as entrepreneurs. He suggested we identify each phase of our business and life plans and break them down into smaller sections.

I set up five segments and within each segment, I set up seven levels to achieve and earn points. My next step is to set up rewards I receive as I reach each level.

Segment 1: Spirituality – I maintain daily devotion time to spend with the Lord where the Holy Spirit shares with me the things I need to get me through the day. I use this time to reflect on my successes and failures.

Segment 2: Mindset – I have a positive mindset, and I approach challenges and changes based on how I respond in a positive and contemplative way.

Segment 3: Health – I continue not to rely on prescription drugs to maintain good health.

Segment 4: Relationship – I maintain a God-centered relationship in my marriage, family, friends, business partners, and clients/customers.

Segment 5: Entrepreneurship – I maintain a consistent income to remain debt free and sustain a discretionary income to serve.

Let me show you how it works.

Under Segment 5 – Entrepreneurship, it is my desire to earn $1 million on a regular basis. Based on the tools and skills that I have been given I can do it. It is just a matter of when I will earn the first million.

Level 1: Established a presence on the Internet-10 points

Level 2: Engage with visitors to my different pages and websites-10 points

  • Respond and Track (Likes/Hearts/Emojis; New Followers; Hashtags)

Level 3: Partner with other entrepreneurs whose product and services compliment mine-10 points

Level 4: Begin earning income from my Online Store15 points

Level 5: Begin teaching and signing up first-time entrepreneurs who wish to duplicate what I am doing.-15 points

Level 6: Consistently marketing and selling products (i.e. Online Educational Courses {link available 8/24/2016})-15 points

Level 7: Receive consisted payment from the Vendors.-25 points

Here is a blog article I found written by Benjamin Braddle on August 1, 2016. His article will take you into more detail. As I roll out more business strategies, I will share them with you.

To set up your Gamify levels ask yourself these questions:

  1. Who do you want to be?
  2. What do you want to have?
  3. What does it look like?

You can run your game for 30-day cycles and change the rules as you grow. You should be consistently striving to grow and see never-ending improvement. Don’t get overwhelmed by all of the links. I’ve been building my internet presence over the last 20 years or so. Just take baby steps and soon you will be running with the big folk.

Note: the featured picture was borrowed from the Get More Done Gamify Your Life  blog.

S.T.E.A.M. Ahead with Instagram and Facebook

Advice from One Smart Lady

Don't Miss Your Target

Don’t Miss Your TargeM


Notes from internet class (Note: I do not have steps for Twitter.)

Instagram and Facebook S.T.E.A.M Steps


  • 5-7 Posts Per Day
  • Picture Quotes
  • Lifestyle Pictures
  • Video/Clips (stories)
  • Livestream Videos
  • Monetization Posts (Links to your business/sale page)


  • Likes/Hearts, etc.
  • Shares
  • Comments
  • New Followers
  • Hashtags
  • Overall Growth


  • Comments
  • Direct Messages
  • Engage on other Posts
  • Respond to Tags
  • Respond to Hashtags


  • Facebook Ads
  • Instagram Ads
  • Instagram Shoutouts
  • Social Media profiles
  • Instagram Syndication
  • Cross Promote through Social Media (Pages/Groups)


  • Link to Bio/About You
  • Call to Action in Post Text
  • Call to Action in Pictures
  • Call to Action in Video
  • Link Posts with Call To Action
  • Free Offers for List Building (Focus on Building Relationships)

Snap Chat


  • 10-15 Posts
  • Pictures
  • Videos
  • Advice/Lifestyle


  • Views
  • Screenshots
  • # of Followers
  • Personal Messages


  • Call to Action Videos
  • Call to Action Pictures


  • Snapchat Shout Outs
  • Shapchat Links to what you are promoting


  • Make a message like the one I plan to use (it’s true).

“Just attended a mastermind where this guy made $1million this year. Interested in finding out how? Snap on this.”

This is just the tip of the iceberg in Social Media discipline. If you have any other things that have helped you focus, please put them in the comments. I’m sure others would love to learn from you.



Full S.T.E.A.M. Ahead

Paradise Valley Phoenix, Arizona

Paradise Valley
Phoenix, Arizona

I have been an entrepreneur for over 30 years now. I never get tired of saying that because it is a remarkable feat. Just think for more than three decades, I have been blessed and privileged to follow my dreams and passion in making a living for myself and my family. I have not always been as structured and organized as most people think, especially my clients. It is easy to be structured and organized when you have a system.

For the first 15 years, I was blessed to work with other entrepreneurs whose business and skills complemented what I was offering. I was the most successful when others marketed my computer training and programming expertise and services. I just had to show up. But then, I found I had a burning passion for doing something other than write code or drive 30 miles to train a classroom of people forced to learn the software package. Otherwise, they could not keep their jobs. Everything at that time was moving from mainframe computer to desktop. There is nothing harder than to teach adults who do not want to be taught. I stood over one woman who refused to touch the keyboard and taught using her computer as the training tool. She was a VP in HR and did not type.

Thank God, I had my passion, the love of writing and storytelling. I founded my publishing company, Gladstone Publishing Services in 1998. From that point on, until today, I have enjoyed living and working in the sweet spot. I love to write, and I love helping first-time and aspiring writers get their books in print. Until recently that was as far as I was willing and able to take them.

Until recently, marketing was not in my “wheelhouse” so I could only help my clients write, edit and finally get their book in print. My experience over the last two months investigating companies who teach social media marketing has led me to The 4 Percent Group. Through my association with them, I was able to the attend a marketing mastermind training session and three-day seminar in Phoenix.

A new internet company is launching a new online school that is not all hype, but will teach substance with usable content. I was blessed to sit through multiple audit sessions and learned Social Media tools to help me move my business to the next level up. I’ve opened my first operational online store “The Pearline Oyster Shopping Mall”. It took me three days to step through the process. I had attempted to do online sales through various sites but even with my programming skills was confused.

As a solopreneur, I also need to set doable action steps that will lead to attracting new clients and customers for my products and services. Since returning from Phoenix, I have begun a daily Morning Inspiration live feed on Facebook.

Don't Miss Your Target

Don’t Miss Your Target

S.T.E.A.M. method of taking control of your work day gives you the tools to stay focused and work consistently without wasting time and energy following weak sales and marketing practices. I also learned there is a difference between Sales and Marketing.

We always say, “Sales and Marketing.” But what we do not realize, sales does not come before marketing. As inexperienced entrepreneurs, we put all of our energy in the sales of the product or service. It is in the marketing where we build relationships with our targeted audience.

If you would learn more about how S.T.E.A.M. can be applied to your personal social media business, comment below and I will work with you, at no charge. What I learned about S.T.E.A.M. I received freely, and I gladly pass it on to you freely. In fact, our instructor challenged us to pass it on. I gave this information to a wonder woman I sat next to on my flight home. She was resistant to being on the internet but recognized its value for business.

I also ask you to please share this article with others who are new or struggling to find their way on social media. Learn how to build your personal traffic and followers, and not spend dollars chasing rabbits or shiny objects.


I will be Live On “Follow My Beat”

One Smart Lady Says

Just a short announcement. I will be interviewed on the “Follow My Beat” radiovision show hosted by Dan “Dan Dan” Shiver.  I will post more information about the show when I receive it.


I am also launching a new blog: Smart Lifestyle News As I discover tools, I will post articles in this new blog; especially social media tools writers, coaching and other entrepreneurs can use to market on the internet.

This is Day 15 of my 90 Day Challenge of Changing the Habits of My Thinking.

Be Blessed and Stay Focused.

90-Day Challenge – Day 4 Reflections

One Smart Lady Says...I Can Do It

Over the past year, I have experienced many highs and lows. Without going into details, I will only say that I am on the road to recovery.  This month, I launched another 90-day challenge, in which I challenge myself to do what I advise my clients to do. I am rebuilding and restructuring my business platform.

I am committed to using my 30 years of entrepreneur experience and 15 years of publishing experience to empower first-time and aspiring authors. I am in the process of building tools to help you get started or jump start your writing projects. Marketing is the number one challenge. I am happy to say; I discovered the marketing tool for me.

Here is the first of my video presentations, I hope you subscribe to this blog as well as to the video series.

Until next time, keep your mind clear and focused on your vision.

90-Day Challenge Video