I remember Fridays when I was very young waiting impatiently for my Dad to come home from work. As I look back I marvel at my father’s stamina. We lived in the Germantown section of Philadelphia. He worked in North Wales, PA which was a little over 15 miles by car. Each day he drove 30 miles or more back and forth to his job. On Friday’s he drove home and loaded the car with my mother, my four siblings and myself, and retraced his route partially to take us to our grandfather’s store to do the grocery marketing.
I am absolutely floored by my father’s dedication to us. Remember he drove 30 miles that day back and forth from work. He then retraced a little over 13 miles of that trip to get to our grandparent’s home in Penllyn, PA. The blessing was our grandmother always had a meal waiting for us.
For me, the highlight of that trip was walking into my grandfather’s store, “Wilson’s Grocery Market”. It was a stucco and brick building at the end of their backyard.
I now realize it was there I received my baptism to be an entrepreneur. During the 50s and early 60s, people did not many supermarkets to choose from. They shopped in their neighborhoods at small family stores. The shelves were always fully stocked, waiting for the customers to come. I now understand the feeling as I built my store online, and now each day wait for my customers to come.
Unlike most online merchants, I have experienced the joy and pride of the waiting period. I enjoy the time I spend tweaking and looking for new products to add to my online shopping mall. Sales come in as people need what I sell. I understand that, and I have built the Pearline Shopping Mall with a strong foundation to withstand the wait.
There are preparations to make if you are looking to build your store online. If you have been watching the explosive growth of Amazon, eBay, Etsy, and Shopify, you must accept the reality, it is about “eCommerce”. I remember there was a movie “The Graduate” where the insider stressed “One word, Plastics”. Indeed he was right. Look at our world today, overwhelmed with plastic products.
I highly recommend you join me in learning how to bring your product and/or services offline and jump in with both feet and join the eCommerce wave. I have been actively and purposely learning eCommerce and Social Media Marketing from an awesome group of experts. Over the past ten years, I have mastered the art of blogging. I am now learning how to merge what I love, writing with my eCommerce ventures.
One of the questions I am sure to be asked, “What does this have to do with writing and publishing a book?” My answer, “Once your book is published, you have to market, advertise and sell it. Your book is now a product. You may also have a workshop or speech presentation attached to this book. You must learn about marketing funnels, autoresponders, and other tools.”
If you have any questions, please list them in the comments below so my answers will help others who may have the same question.